Your customers are mobile... and they expect to engage your brand using their phones.
Skoop!'s turn-key Franchise Platform integrates all of your consumer touchpoints into the channel your customers use, and want to use, the most... mobile. Leverage our deep experience in both franchising and mobile marketing to give your business an unfair advantage over your competitors!
Increase Your Brand's Value • Drive Revenue and Customer Loyalty • Provide an Anytime Anywhere Brand Touchpoint
The Franchise Platform consists of:
- A powerful and comprehensive Mobile Website for your brand
- A mobile Micro-Site for each Franchisee
- Text Message Marketing Programs for you and each of your Franchisees
- A Mobile Advertising Service to drive consumers to your Mobile Website
- A Mobile Coupon System with a built-in Redemption Platform
- A Content Management System for the entire Platform
- Integration with best-of-class loyalty programs, online ordering platforms, social media services and e-commerce engines
Franchisor Platform Features
The Franchisor Mobile Website is the main website where consumers will find your brand using their mobile phones. It can contain any or all of the following features:
- Franchisee Directory
- Store-Finder with Location-based Search
- Products and Services
- Menu, if a food business
- Loyalty Program signup
- On-line Ordering
- Appointment Scheduling and Reminders
- Mobile Storefront
- Take Our Survey
- Voting and Polling
- Waiting List feature
- Text Alerts service
- Mobile Coupon service
- About Us
- Contact Us
- Facebook link
- Twitter RSS feed
- News or Blog
- Mobile Advertising Service
- Any custom applications you can imagine
The Skoop! Content Management System is included in the Platform, enabling you to maintain your mobile site’s content, as well as all of the Franchisee Micro-Sites.
Demo: text ABCREST to 75667 and we'll send you a link to the franchisor website
Franchisor Benefits
- Increase the value of the business by providing a powerful new marketing tool to your franchisees
- Increase royalty income from increased sales
- Increase brand awareness and reach
- Enhance social media initiatives
- Amplify traditional marketing program results
- Measure marketing results instantaneously and accurately
- Get out in front of competitors - every successful business will be mobile by 2013
What Can a Franchisor Do With This Platform?
- Provide maps and directions to your locations
- Provide info about your products & services
- Integrate mobile into your loyalty program
- Host an online store
- Enable online ordering for QSR businesses
- Engage customers with Text-to-Win contests
- Send text-based promotional offers
- Get customer feedback with voting and surveys
- Send daily or weekly tips about your service
- Add a mobile component to your social media strategy
- Show photos of your products or locations
- Show promotional or instructional videos
Franchisee Micro-Site Features
Each participating Franchisee gets its own Micro-Site, contained within the main Franchisor website, and a text messaging service that they can run locally. The Micro-Site can contain any or all of the following features:
- Description and photo of the store/business
- Products and Services
- Menu, if a food business
- Hours of operation
- Contact Us
- Address, map, and directions
- Photos
- Mobile Coupon Service with built-in redemption system
- Survey that may be linked to a customer visit
- Trivia Game / Scavenger Hunt
- Special Promotions - local deals, offers, or just ’flavor of the day’
- Text Alerts service
- On-the-spot Loyalty Club signup
- Any custom applications you can imagine
A Content Management System is included, enabling each franchisee to maintain their Micro-Site.
Demo: text ABCR9 to 75667 and we'll send you a link to the New York franchisee Micro-Site as well as a text-based coupon
Franchisee Benefits
- Drive repeat business from existing customers
- Increase customer satisfaction and loyalty
- Capture new customers
- Stay “top-of-mind” with customers
- Enable one-on-one communication with customers
- Get direct feedback from customers via mobile surveys, voting, and polling - information that can be used later to provide those customers with more targeted offers and promotions
What Can a Franchisee Do With This Platform?
- Drive customers to your business on slow days
- Send promotional offers to your customers
- Provide product and services information
- Send appointment reminders... and decrease no-shows
- Run a local loyalty or rewards program
- Create a reminder service (i.e., "it's time for a haircut")
- Engage customers with Text-to-Win contests
- Get customer feedback with voting and surveys
- Allow customers to join a waiting list for your service
- Send daily or weekly tips about your service
- Invite your best customers to special events
- Inform your customers when your service is complete
- Verify or reschedule appointments
- Provide a map and directions to your location
Mobile Advertising Service
Mobile advertising is the act of promoting your mobile website via click-though banner ads on third-party mobile websites. Skoop! will design and place banner ads for you on relevant third-party sites, working with the major mobile advertising networks. As is with regular internet advertising, the ad networks monetize this activity on either a pay-per-impression or a pay-per-click basis.