Today's consumers expect to interact with your business using their mobile phones. For most demographic segments, mobile is the preferred method of messaging and accessing the internet.
Mobile Marketing Articles
May 18th
Luxury Daily today - Push notifications keep luxury branded apps top of mind; Magellan Jets, Rue La La partner for complementary private jet charter hours.
May 18th
Mobile Commerce Daily today - McDonald’s bites into mobile CRM at over 500 locations this summer; Reebok leverages location to drive in-store sneaker sales.
May 18th
Register for this free, hour-long webinar May 24 on how movie studio Warner Bros. and Flixster generate revenue and consumption via mobile. Panelists from Warner Bros., Flixster, comScore and sponsor MMA.
May 18th
Google appears to be seeking greater control over the Android mobile operating system by working more closely with handset manufacturers to develop pure Android devices and sell these directly to consumers.
May 18th
NEW YORK – A Johnson & Johnson executive at IAB’s Innovation Day conference said that although mobile is being tapped as a promotional tool, it is best used as a strategic tactic in emerging markets.
May 18th
NEW YORK – A Flipboard executive at IAB’s Innovation Days conference said that ultimately the rise in HTML5 will address the publishing walled garden that companies such as Apple have established.
May 18th
The National Cancer Institute is enlisting SMS for a far-reaching program targeting teens and young adults with messages designed to help them quit smoking.
May 18th
By
Ujjal KohliIt might seem odd that a former chief marketing officer and the founder of a company which helps brands advertise on mobile would pen an article questioning the long-term viability of paid media.