Today's consumers expect to interact with your business using their mobile phones. For most demographic segments, mobile is the preferred method of messaging and accessing the internet.
Mobile Marketing Articles
The Economist has introduced new mobile advertising analytics that focus on user attention to measure campaign success as the call grows louder for measurement standards addressing the unique qualities of smartphone engagement better than impressions serv…
Tilt, Realtor.com, the Wall Street Journal and the Associated Press are a few of many leading brands to integrate enhanced features, faster loading pages, widget tools and more in-depth push notifications following Apple's release of iOS 8.
Luxury Daily today - Hasselblad creates mobile showroom via product catalog app; What impact will Russian politics have on the fashion industry?
The New York Times’ new NYTCooking mobile application and Web site delivers recipes from the Times’ archives along with instructional video demonstrations and hopes to compete in an already-crowded space with a combination of technology and co…
Mobile Minutes: Yelp settles suit; Bango, Amazon win app deal; Apple hires Chinese data manager; Visa vs. Apple Pay
Today in mobile marketing - Yelp settles U.S. suit over collecting data on children; Bango and Amazon win German mobile app deal; Apple hiring manager to handle China government data requests; As Apple Pay hits, Visa signals hopes to be mobile payment pla…
Speedo has introduced its new interactive fitness application for iPhone, Speedo Fit, designed to help swimming enthusiasts set and reach fitness goals.
The outlook for mobile advertising, marketing and media is bright for 2014 – but it could be brighter. What is obvious is the wholesale consumer migration to mobile media for content, commerce and communications. But marketers have been rather slow …
Here's the 2014 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.