About Mobile Marketing

Today's consumers expect to interact with your business using their mobile phones.  For most demographic segments, mobile is the preferred method of messaging and accessing the internet.


Text Messaging

Text Messaging

The popularity of commercial text messaging has skyrocketed over the past several years as consumers have embraced it as their preferred way of interacting with their favorite businesses. Learn more about this exciting new marketing communication medium.


Mobile Websites

Mobile Websites

With the explosive growth of smartphones comes the need for specially-designed mobile websites for these complex platforms. Learn more about how the mobile web differs from the desktop web, and how today's consumers expect to interact with your business.


QR Codes

QR code

Want to drive people to your mobile website? Or to view your newest video? Or to follow you on Twitter? Do you need to capture customer info on a web form? QR codes can do all of that, and more!


Native Apps

Native Apps

Do you need a graphics-rich application? A game? A B2B utility for your customers? A mobile ordering app for your restaurant? Then a Native App may be a good solution for you.


Mobile Marketing Articles
September 19th
The Economist has introduced new mobile advertising analytics that focus on user attention to measure campaign success as the call grows louder for measurement standards addressing the unique qualities of smartphone engagement better than impressions serv…
September 19th
Tilt, Realtor.com, the Wall Street Journal and the Associated Press are a few of many leading brands to integrate enhanced features, faster loading pages, widget tools and more in-depth push notifications following Apple's release of iOS 8.
September 19th
Luxury Daily today - Hasselblad creates mobile showroom via product catalog app; What impact will Russian politics have on the fashion industry?
September 19th
The New York Times’ new NYTCooking mobile application and Web site delivers recipes from the Times’ archives along with instructional video demonstrations and hopes to compete in an already-crowded space with a combination of technology and co…
September 19th
Today in mobile marketing - Yelp settles U.S. suit over collecting data on children; Bango and Amazon win German mobile app deal; Apple hiring manager to handle China government data requests; As Apple Pay hits, Visa signals hopes to be mobile payment pla…
September 19th
Speedo has introduced its new interactive fitness application for iPhone, Speedo Fit, designed to help swimming enthusiasts set and reach fitness goals.
March 7th
The outlook for mobile advertising, marketing and media is bright for 2014 – but it could be brighter. What is obvious is the wholesale consumer migration to mobile media for content, commerce and communications. But marketers have been rather slow …
January 23rd
Here's the 2014 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.
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